A: A candle flame reincarnates while it is alive, setting light to other candles for example, but ceases to do so once it is dead. Similarly with human consciousness.
Q: But a candle flame is not the same as human consciousness.
A: On the contrary, its essence is exactly the same.
Q: No, human consciousness has self awareness, while a candle flame does not.
A: Self consciousness is only a superficial characteristic. Essentially all things are the same, in their lack of inherent existence.