We people are not death-denying, but truth-denying. Death is the ultimate escape from suffering, so we are hardly afraid of it.
We do not fear death, but we do we fear the possibility of a protracted and painful death. We fear the loss of personal freedom that comes with illness. We fear rejection by our friends. And we fear having to abandon our dreams for the future, and the hope which gave us so much strength for life.
So you see, the death we fear is the death of happiness. We see the loss of a happy life as the loss of life itself. To add to our troubles, these deaths are happening all the time. Whenever we perceive that we have lost something, we experience a death. Again, we are not afraid of death, but of the thought of loss.