Truth hurts, so it is not popular. It follows that nor is a truthful man popular. He is hated as much as death itself.
Religion, knowing this, has understandably made itself attractive and reassuring. Yet should religion be sold as sex is sold? Should it dress-up seductively, smile, and do everything to please the client? Is religion really something for the masses, like the latest thing in contraception? - so you can indulge in the pleasures of life without having to face the consequences.